A short film, part of a worldwide campaign to promote the Grand Tour of Switzerland, now features Roger Federer and Anne Hathaway. In addition to the film, different promotional materials will be used under the slogan “I need the roadtrip of a lifetime. I need Switzerland.”
The tennis star is promoting the Grand Tour of Switzerland. The global brand ambassador of Switzerland Tourism stars in the latest film of the tourism marketing organisation.
Switzerland Tourism caused a worldwide sensation a year ago with a film starring Roger Federer – flanked by Oscar award winner Robert De Niro. What remains in memory is that in the film, Federer’s dream of a feature film about Switzerland, failed. The cancellation at the time came from De Niro himself, who felt Switzerland lacked “drama”. The film was viewed well over 100 million times around the world and became one of the ten most successful commercials of 2021.
The diversity of Switzerland’s nature will be showcased along the Grand Tour of Switzerland, an unforgettable road trip packed with the best of Switzerland. Naturally, this road trip can also be enjoyed very sustainably by travelling in an electric car, as the whole tour is fully electrified. To make the trip even more memorable, Roger Federer will be the official guide on the number one road trip of the Alps and will present his personal favourite routes on a corresponding website.
