Tourism marketing leader Scott Schult has been named Head of Strategy at Orange142, a demand generation and digital advertising company that is part of Direct Digital Holdings. In this newly created role, Schult will help Orange142’s sales, account management, and marketing teams construct a more strategic approach to client outreach, retention, and production innovation. Schult comes to Orange142 from the Nashville Convention and Visitors Corporation, where he served as Chief Marketing Officer.
Before overseeing marketing at the Nashville Convention and Visitors Corporation, Schult worked as Executive Vice President and Chief Marketing Officer for the Myrtle Beach Area Chamber of Commerce. Earlier in his career, he held key roles at the St. Petersburg/Clearwater Area Convention and Visitors Bureau, Primco Capital Management, Sierra Health Services, and Marriott Hotels.
“Orange142 is a high-performance digital media company that successfully delivers unmatched value and transparency to its clients,” said Schult. “Their solutions are a big win for the travel and tourism brands I know well, as well as for a range of marketers looking for significant ROI.”
Orange142’s travel and tourism clients have included the Pigeon Forge Department of Tourism, Visit Colorado Springs, the Atlanta Convention & Visitors Bureau and Destination El Paso.
