Searches for ‘pink destinations’ have increased by 158% in the past week since the release of the hotly anticipated movie ‘Barbie.’ Similarly, according to research by SIXT, there has been a 148% increase in search demand for ‘Barbie Land’ and a 69% increase for ‘How to get to Barbie Land,’ showing a surge in interest in pink destinations that feel just like Barbie’s world.
A new study by SIXT reveals the most in-demand real-world Barbie road-trip destinations based on Tripadvisor reviews, scores, and Instagram popularity.
From rosy-hued restaurants and hotels to pastel-painted walls and pink-sand beaches, there is no shortage of destinations in the U.S. ready to wrap you in candy-colored pink hues. So pack your bags and get ready to embark on a whimsical journey that celebrates the magic of pink! Whether you are planning a Barbie solo trip, a girls’ getaway, or a romantic pink summer escape, here’s where to find the most beautiful spots in that perfect shade of Barbie pink.
Top 15 Barbie Land-inspired road-trip destinations for 2023
|
Rank |
Top Attraction or Activity |
City |
Number of Tripadvisor Reviews |
Tripadvisor Score |
Instagram Hashtags |
|
1 |
Tidal Basin |
Washington DC |
1,702 |
4.5 |
119,482 |
|
2 |
Los Angeles, CA |
2,989 |
4 |
106,116 |
|
|
3 |
Barbie’s Malibu DreamHouse |
Malibu, CA |
NA |
NA |
103,136 |
|
4 |
Miami, FL |
2,749 |
4 |
32,432 |
|
|
5 |
Cuesta Linda in Ganna Walska Lotusland |
Montecito, CA |
473 |
4.5 |
23,552 |
|
6 |
San Diego, CA |
2,071 |
4.5 |
12,332 |
|
|
7 |
Honolulu, HI |
5,077 |
4 |
11,695 |
|
|
8 |
Pietro NoLita |
New York City, NY |
87 |
3.5 |
10,572 |
|
9 |
St Pete Beach, FL |
6,708 |
4 |
8,718 |
|
|
10 |
Palm Beach, FL |
1,157 |
4.5 |
8,460 |
|
|
11 |
The Pink Wall |
Los Angeles, CA |
628 |
4 |
6,533 |
|
12 |
Olde Pink House |
Savannah, GA |
3,083 |
4.5 |
6,065 |
|
13 |
Nashville, TN |
699 |
4.5 |
3,665 |
|
|
14 |
Trixie Motel |
Palm Springs, CA |
17 |
5 |
3,300 |
|
15 |
Naalehu, HI |
7,369 |
4.5 |
3,056 |
Kelly Johnson, SVP of Marketing, North America and travel expert at SIXT, comments:
“With the release of the Barbie movie, there has been a 148% increase in search demand for “Barbie Land,” according to research by SIXT. Across the U.S., interest in the new film has led to:
-
More than 1,000 Americans searching for “Where is Barbie Land?” in the past month
-
A 69% increase in searches for “How to get to Barbie Land?”
-
87% increase in “Is there a Barbie Land?” searches in the past 24 hours
-
1,300% increase in “Barbie house Airbnb” searches in the past 30 days
-
850% increase in “Barbie dream house Malibu” searches in the past 30 days
This search interest is in line with “set-jetting,” a travel trend where travelers are interested in visiting specific destinations after seeing them in movies or TV shows.
While ‘Barbie Land’ is currently not a real place, you can make your own beautiful Barbie-inspired road trip a reality. Start in Malibu, California, where you can see a life-size replica of Barbie’s Dream House and then visit Topanga State Beach next to the Pacific Coast Highway for a doll-like picnic and then drive down the Southern California coast to rent roller skates at Venice Beach and people-watch as you enjoy the boardwalk. Finish the day with a scenic drive to Palm Springs, admiring the mid-century homes and gorgeous pink-hued sunset across the desert.
If you’re looking for a more general “pink” destination, the following locations across the U.S. will shine in your rose-colored glasses:
-
Big Pink restaurant in Miami, FL
-
Pietro NoLita in New York, New York
-
The Olde Pink House in Savannah, GA
-
Tidal Basin in Washington, D.C. (when the cherry blossom trees bloom in March/April)
-
The Royal Hawaiian in Honolulu, HI
-
The Pink Wall in Los Angeles, CA
