After a three-year hiatus, the MEET TAIWAN MICE industry brand promotion event is scheduled to return to Kuala Lumpur on September 25. The event, themed Taiwan MICE Talk, will introduce the latest Taiwan MICE developments and incentive policies to Malaysia.
Organized by the Bureau of Foreign Trade under the Ministry of Economic Affairs and executed by the Taiwan External Trade Development Council (TAITRA), the MEET TAIWAN program is a long-term initiative aimed at promoting Taiwan’s MICE (meetings, incentives, conferences, and exhibitions) industry. This year, the program plans to engage Malaysian industry players through a lively and interactive showcase to build a strong understanding of Taiwan’s MICE strengths and uniqueness.
The MEET TAIWAN promotional event has been held annually in Malaysia since 2014, attracting numerous media, businesses, and MICE professionals each year. This year marks the first return to Malaysia for MEET TAIWAN since the pandemic. Alongside 11 Taiwanese stakeholders (five travel agencies, three professional conference organizing companies, two hotels, and one exhibition hall company), MEET TAIWAN will introduce the wealth of exhibition and conference services Taiwan has to offer.
According to the latest data unveiled by the prestigious M&C Asia Stella Awards, Taiwan has been selected as the Best Exhibition Destination and also the Best Convention & Visitor Bureau this year. Additionally, a survey conducted by the renowned booking platform, Booking.com, has ranked Taiwan’s Hualien City as second in its Most Welcoming Cities on Earth list for the year 2023. The MEET TAIWAN program aims to emphasize Taiwan’s diverse and distinctive range of exhibition venues, including emerging venues like the International Convention Center Tainan that was established in recent years. The above data supports Taiwan’s status as an outstanding destination for businesses to host overseas exhibitions and incentive travel.
Statistics from the first half of this year on inbound travellers to Taiwan show that Malaysia continues to be the leading source of visitors among New Southbound countries. Taiwan boasts convenient public transportation and is continually enhancing its Muslim-friendly environment. These factors underscore Taiwan’s recognition of Malaysia as a crucial market for hosting significant exhibition events in Taiwan.
The Taiwan MICE Talk will be held at the Pullman KLCC Hotel. Taiwan MICE Talk, a captivating showcase of Taiwan’s thriving MICE industry, was previously held in June. The event is scheduled for promotion in Kuala Lumpur on September 25.
