In the modern world of beauty where everyone is looking to fight signs of ageing and get the golden ‘glow’, many spa and cosmetic offerings are recognising the unique benefits of the use of gold and are continuing to drive the demand, with indulgent treatments such as gold massages and skincare.
An example of a brand spearheading this trend is the innovative Hungarian skincare brand, Omorovicza, through its brand new partnership with five-star hotel, The Gainsborough Bath Spa. Part of the prestigious YTL Hotels brand, this luxury spa hotel has recently unveiled a collection of five new Mineral Cure Rituals to its existing Spa Village offering, including two gold spa treatments that will redefine self-care and leave guests feeling like royalty.
Gold has been used for centuries in beauty, most notably by the Japanese, Romans and Egyptians, and science has since proven why it is so effective. More than just a precious metal, gold used both internally and externally for beauty and health is thought to have powerful anti-inflammatory, antioxidant and wound-healing properties, as it is a negative ion producer. As well as this, gold has a cell-stimulating effect which can increase cell metabolism and protect mitochondria, the powerhouse cell that converts energy and neutralises cellular stress, also known as ageing.
Whilst gold is typically used in beauty on the surface of the skin or in the form of gold-infused skincare products whereby the gold is suspended in liquid to make it more bioavailable, Omorovicza takes this one step further by delivering the metal into the deepest layers of the skin.
At The Gainsborough Bath Spa, gold treatments on offer for the ultimate pampering experience include the following:
- Golden Massage(85 minutes) – a luxurious body treatment that showcases the anti-inflammatory properties of gold which helps to heal micro-damage in the skin and tissues. Beginning with a gold sugar scrub exfoliation, guests will then enjoy an ultra-hydrating full-body massage using mineral-infused oil enriched with gold particles, for the ultimate luxury spa experience.
- Gold Hydrating Mineral Facial(80 minutes) – an anti-ageing remedy, harnessing the skin-strengthening power of colloidal gold, a potent anti-inflammatory that works to restore the skin’s barrier, for a firmer and more youthful appearance.
Melissa Mettler, Luxury Spa Consultant for the YTL Hotels Spa Village division comments: “A gold spa treatment is particularly suited for those with sensitive, damaged or ageing skin types, although people from all ages can benefit. The use of gold in spa and beauty routines is a fantastic way of resetting and retaining healthy skin, as well as keeping any inflammation at bay.”
Renowned for offering exclusive access to Bath’s natural thermal springs, the Spa Village at The Gainsborough Bath Spa is in perfect alignment with the cutting-edge products of Omorovicza, which use the healing minerals of Budapest’s thermal waters to reach the deepest layers of the skin through targeted skincare products and treatments. Designed to help with detoxifying, reducing inflammation and unlocking youthful vitality, the new Mineral Cure Ritual treatments will offer guests the next level of luxury to enhance their stay. In addition to the gold treatments above, other heavenly experiences available to book include the Hungarian Mud Detox (85 minutes), Warm Mineral Mud Scrub (50 minutes) and Bespoke Mineral Revitalising Facial (50 or 80 minutes).
Located in the centre of Bath, The Gainsborough Bath Spa combines classic architecture with contemporary style and exceptional hospitality. The hotel’s award-winning Spa Village and its beautiful Bath House fed by naturally warm, mineral-rich waters, make the perfect luxurious wellness escape.
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