The new ANIXE’s Travel Industry Report 2023.08. has been released, the published data comes from their ANIXE Resfinity Hotel booking engine. In July 2023, ANIXE data revealed that global bookings were more than 20% higher than in June 2023 and more than 50% higher than the July 2019 result!!!
The German market also showed a strong growth rate, 48% higher than before the pandemic and July 2023 improved June’s result by 18%. You can see the booming holiday season, which is not afraid of inflation, war, or fires.
In July 2023, German travellers continued to enjoy travelling to and visiting their preferred destinations, including Spain, Turkey and domestic locations. In particular, the latter two destinations, Turkey and Germany, saw a 12.9% and 7.9% month-on-month increase in interest. In contrast, the largest monthly declines were recorded by the US (11.2%), Spain (7.4%), Greece (7.3%), and Italy (5.4%) and these were undoubtedly related to the massive fires raging in those countries’ seaside resorts in July.
Interestingly, the share of Greece and Italy in the portfolio of overall bookings, although clearly declining last month, still remains higher (by 61.7% and 7.9%, respectively) compared to the pre-pandemic period, where Spain led the way significantly.
