Cancun may have the all-inclusive hotels, Puerto Vallarta the golden sand beaches, and there’s truly no beating Cabo’s wellness tourism scene, but this season, it’s Veracruz that’s stealing the limelight in Mexico as one of the country’s fastest-growing destinations.

Located on the Gulf Coast, it was formerly one of the most popular beach getaways in the country before slowly fading into the background, as the Mexican Caribbean and the Pacific resort hubs soared in popularity, but it’s now making an unlikely comeback.

As stated by Iván Martínez Olvera, Veracruz has broken a series of tourism records this year, with a 100% increase in the number of visitors, and an even-more impressive 470% growth in regional tourism investment and development.

Figures aside, this means tourists are flocking back to Veracruz after years of just blatantly ignoring it, and it’s time we looked into the reasons why.

Veracruz Is One Of The Cultural Capitals Of Mexico!

Historic Fort In Veracruz, Mexico

First of all, it may have something to do with the fact that Veracruz is one of the most culturally-significant cities in the country, as it is Mexico’s oldest and largest port, founded as early as the 16th century by the Spanish.

It has an architectural wealth to rival Mexico City and Merida, with a landmark-packed historic center playing host to grand plazas, left virtually untouched since the Europeans first settled the area, beautiful churches and pedestrian-friendly lanes.

Panoramic View Of Historic Fort In Veracruz, Mexico

Think the monumental Castle of San Juan de Ulúa, a European-style fortress guarding the entrance to the harbor, the Municipal Palace, dating as far back as the year 1608, or the historical Venustiano Carranza Lighthouse, a neoclassical building with a palatial design.

The whitewashed Cathedral of Veracruz, finished in 1731, is yet another of Veracruz’ top attractions, distinguished by its five naves, richly-decorated cupola, clad in tiles extracted from Puebla, a fellow colonial gem of Mexico, and a crystal candelabra-lit interior.

Sandy Beaches For Miles On End…

Gulf Of Mexico Beach, Mexico, Latin America
Photo by “FullframeFactory”

Aside from the obvious historical value, Veracruz straddles the bright-blue Gulf of Mexico, with the local malecón (the popular Mexican word for boardwalk) stretching for several long miles from the colonial center, all the way into the fringe areas of town.

It offers breathtaking ocean vistas, and the taco and tamales stalls, souvenir shops, and laid-back restaurants make it an incredibly lively area to stroll day and night, and if it’s unspoiled beaches you’re looking for, look no further than these:

young solo traveler sits on old wooden boat on a beautiful beach in mexico with white sand
  • Playa de Chachalacas, a peaceful sandy strip hugged by the warm waters of the Gulf, with tall dunes and limited development along the shoreline
  • Costa Esmeralda, an off-path beach strip lined with tall palm trees, with beachfront stays starting at a shockingly-cheap $52
  • Playa Martí, a short drive from the city center, with clean sand and serene waters, often preferred by families with small children
  • Playa Mocambo, one of the best-equipped beaches near Veracruz, boasting a wide range of amenities, from spas to camping areas to tourist-friendly restaurants
  • Isla Sacrificios, an islet lying just off the city harbor surrounded by a colorful coral reef, with a handful of white-sand beaches

How Actually Cheap Is Veracruz To Visit?

Veracruz, Mexico - panoramic view of the beautiful Immaculate Conception Cathedral in the center of Cordoba

If you’re wondering how much cheaper Veracruz is compared to other Mexican beach hotspots, we don’t have an exact average to present you, but we can say it’s for sure on the more economical side, especially when paired with Cancun:

It’s not yet been converted into a resort haven for Americans and other gringos arriving from abroad, and the majority of the clientele remains Mexican families escaping the overpriced, jam-packed Caribbean and Pacific coasts, so prices tend to reflect the local purchasing power.

Veracruz Old Town, Mexico, Latin America

Out of the seven 5-star hotels listed on Booking.com, Gran Hotel Diligencias on the Veracruz boardwalk is the most affordable this season, with double room rates set at $64, while the pool-featuring, beach-facing Camino Real Veracruz is a moderately-priced $129.

The most expensive option is Grand Fiesta Americana Veracruz, where a king-size deluxe room will set you back by $212 per night: with 2 pools, 3 restaurants, a fitness center, poolside bar, private beach access, and airport shuttle included, it’s the closest one to a Cancun-style stay.

Colorful Colonial Era House In Veracruz, Mexico, Latin America

Nonstop flights to trendy Veracruz are available from 2 U.S. airports this winter, Dallas-Fort Worth and Houston Intercontinental, respectively with American Eagle and United Airlines, with one-way fares averaging $249 for the former and $317 for the latter.

When it comes to safety, the Gulf city is among the least-dangerous destinations south of the border, officially ranking as a Level 2 destination in the U.S. State Department Advisory, on a par with Cancun and Los Cabos, and having ‘moderate’ levels of crime as seen on Numbeo.

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