The Latin American Travel Association (LATA) introduced in July that the B2B commerce present shall be going forward in digital kind and has now introduced a theme for the occasion: âReady for Restartâ.
Spanning 5 days between 11-15 October 2021, the occasion will run to a modified every day timetable to accommodate worldwide attendees, and give attention to pre-scheduled one-to-one conferences with exhibitors, patrons and brokers.
Content periods and seminars shall be tailor-made round offering attendees with all the knowledge and instruments they should work in the direction of restoration from the Covid-19 pandemic and its influence on journey.
Colin Stewart, chairman of LATA, defined: âWe decided on âReady for Restartâ as our core theme for LATA Expo 2021 because we are determined to deliver a show that will prove invaluable over the next 12 months for both our members and other attendees as international travel resumes. The Latin American travel industry has had a torrid time since the turn of the pandemic and is a region that is under continued travel restrictions from the UK as well as other parts of the world.â
LATA can be making a concerted effort to focus on different key inbound journey markets for Latin America with the participation of essential operators and patrons from throughout Europe and past.
