DreamSetGo, India’s premium sports experiences and travel platform launched ‘Experience The Exclusive’, a first-of-its-kind digital ad campaign, featuring legendary Indian cricketer – Sourav Ganguly and Olympic Gold Medalist – Mary Kom. At the heart of the film is DreamSetGo’s ability to offer exclusive sports experiences for India’s emerging sports travellers. Conceptualised and produced by Jio…
‘One Epic Adventure’ campaign launches to target domestic, international and cross border visitors
Northern Ireland’s only designer outlet has joined forces with the province’s hottest visitor attraction and the local Council to attract the attention of resident day-trippers north and south of the border plus visitors from further afield. The Boulevard, Game of Thrones Studio Tour and Armagh City, Banbridge and Craigavon Borough Council have pooled resources to…
Ras Al Khaimah reveals results of ‘Get More’ campaign
Ras Al Khaimah Tourism Development Authority (RAKTDA) has revealed the preliminary results of ‘Get More’, its brand-new digital-first campaign to position the Emirate as an attractive summer destination for domestic and international travelers. Launched in April and running until the end of September 2023, ‘Get More’ has already seen exceptional results at the start of summer,…
Win a weekend in Geneva for two with Geneva Tourism’s latest summer campaign
Discover the unexpected side of Geneva and be in with the chance to win a complimentary weekend for two this summer, with Geneva Tourism’s summer campaign. The latest campaign invites travellers to explore the city’s seasonal adventures, encouraging visitors to discover what makes Geneva the perfect year-round destination. Participants simply need to share their favourite activities…
Amsterdam: Campaign to keep out British tourists looking for a “messy” weekend.
Noisy stag parties, pub crawls and visits to the red light district in Amsterdam are a concern. 1 Amsterdam has long been the go-to party place for tourists and too often drug and drink-fuelled evenings end up becoming rowdy thanks to the popularity of stag dos, pub crawls and cannabis cafes and visits to the…
South African Tourism launches Phase 2 of the ‘More&More’ campaign featuring Indian influencers
After witnessing immense success in the initial phase of the ‘More & More’ campaign, South African Tourism is back with its second leg. For the first time ever, the tourism board has roped in Indian influencers Radhika Sharma and Ankita Kumar to highlight the diversity of experiences that South Africa has to offer Indian travellers.…
Corendon Airlines adds extra routes due to success of 50% campaign
Corendon Airlines has added additional summer 2023 capacity, due to the success of its Summer 2023 ‘upto 50% off campaign’, launched earlier this month. Customers will receive upto 50% reduction on all flights purchased to travel between the 1st of April and the 31st of October 2023. The campaign is due to end on the 29th…
ABTA Members’ customers travel with confidence in latest campaign
ABTA has launched the second phase of its annual flagship Travel with confidence campaign with a customer-focused video to be promoted through social media advertising. The campaign launches on Boxing Day to coincide with the start of the peak holiday booking season and to promote and support members during the busy period. The two-minute video shares testimonials from…
Amsterdam Launches ‘Stay Away’ Campaign To Deter These Types Of Tourists From Visiting
Amsterdam will soon take measures to prevent certain types of tourists from visiting the city. The Dutch capital regularly sees upwards of 20 million tourists each year, making it one of Europe’s most popular destinations. The city’s liberal attitude towards sex, drugs, and alcohol has given it the reputation of a city where ‘anything goes.…
AFTA welcomes “Come and Say G’Day” Global Campaign
The “Come and Say G’Day” global campaign is a critical investment in rebuilding Australia’s visitor economy, reviving Australia’s Tourism industry, and, by default, bringing much needed impetus to our outbound Travel Sector. The Australian Federation of Travel Agents (AFTA) welcomes Tourism Australia’s first global campaign since 2016 and looks forward to the domino benefits for…
