Booking.com launches the second edition of its Booking Explorers campaign. The series is a follow-up to last year’s with more inspiring travel stories from leading personalities across Asia Pacific. “As the world returns to travel with great enthusiasm, we want to inspire travellers in Asia Pacific through the rich stories of our Explorers,” said Laura Houldsworth,…
Agoda introduces ‘Explore Thailand’ campaign
Agoda has revealed the top searched Thai destinations as it launches its dedicated ‘ExploreThailand’ campaign offering great deals on top accommodation throughout Thailand. Beach resorts dominate the top seven searches, with Koh Chang, Koh Samui, Pattaya, and Phuket completing the top destination list according to Agoda. Find out what all the fuss is about. Thailand’s…
Costa Rica Tourism Board unveils new campaign
The Costa Rica Tourism Board (ICT) has partnered with adventurer, Levison Wood, on its latest Costa Rica Sanctuary campaign, which aims to promote the country as the ultimate natural escape. The campaign was first launched in late 2020 to encourage visitors to travel post Covid-19 through highlighting the rich culture, nature and wildlife, adventure, wellness…
See the world differently! Virgin Atlantic unveils new advertising campaign
Virgin Atlantic has launched a new brand and advertising campaign – the first in more than two years since the Covid-19 pandemic hit. The campaign introduces the end line “See the world differently”. The line draws on the airline’s heritage of challenging the status quo – as well as recognising that the travel industry is…
The BC Effect – Find Yourself! Destination British Columbia unveils new campaign
As travel resumes around the world, and Canada continues to welcome guests after reopening its borders, Destination British Columbia is vying for international visitors with the launch of ‘The British Columbia Effect – Find Yourself’. The campaign eyes international travellers looking to get in touch with the region’s landscapes. The extensive CA$6.7 million marketing campaign is…
Yas Island Abu Dhabi unveils Bollywood-themed campaign
Yas Island Abu Dhabi has launched yet another viral marketing campaign, ‘Yas Hai Khaas’ with Bollywood actor Ranveer Singh, targeting consumers from India. Translating as ‘Yas Is Special’, the video follows Ranveer on an electrifying journey throughout Yas Island, showcasing the destination’s plethora of attractions, diversity of offerings and the warm Yas Island welcome. An…
Because sometimes being there means everything! First major Eurowings campaign since start of pandemic
Celebrating love, sharing team spirit, feeling adrenaline: some things in life can’t be experienced in video conferences – only when you’re there. The new Eurowings campaign “Just be there” stages these special experiences emotionally and authentically in various online video formats. The appearance of Germany’s largest vacation airline is flanked by a nationwide digital-out-of-home campaign, online…
Trip.com’s ‘Vaccinated Discount Campaign’ supports vaccination drive in the Philippines
Trip.com has announced the launch of a new campaign to introduce exclusive discounts and benefits for fully vaccinated travellers in the Philippines. The ‘Vaccinated Discount Campaign’ will run from now until 31 December 2021 to offer discounts of up to 30% for selected hotel bookings across the country, as part of Trip.com’s efforts towards supporting the…
Kissimmee appoints Cellet Travel Services for new campaign
Cellet Travel Services has been awarded a three year contract by the Kissimmee Convention & Visitors Bureau to spearhead the destinationâs marketing campaign for travel trade and consumers within the UK and Ireland. Kissimmee, in Central Florida, is one of the USâ leading tourist destinations for Brits. Boasting warm weather year round, Kissimmee is just…
Manchester Airport promotes USA options with new campaign
Manchester Airport has launched its first multi-channel, multi-audience advertising campaign to showcase the breadth of locations it gives to the USA. The #USADirect campaign will see the airport attain out to all areas of its catchment space that spans as far north because the Scottish Borders, south to the Midlands, east to Yorkshire, and west…
