The BC Effect – Find Yourself! Destination British Columbia unveils new campaign

The BC Effect – Find Yourself! Destination British Columbia unveils new campaign

As travel resumes around the world, and Canada continues to welcome guests after reopening its borders, Destination British Columbia is vying for international visitors with the launch of ‘The British Columbia Effect – Find Yourself’. The campaign eyes international travellers looking to get in touch with the region’s landscapes. The extensive CA$6.7 million marketing campaign is…

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