Experiential travel replaces conventional motivations for travel

Experiential travel replaces conventional motivations for travel

Mabrian Technologies, the leading company in Travel Intelligence and sentiment analysis, reveals the evolution of travellers’ behaviour and motivations from 2019 until now. Since 2023 is definitively the back to normal year for tourism globally, Mabrian wanted to check if the travel behavioural changes detected after the pandemic will remain the same, or if actually they will switch…

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VisitBritain highlights British expats’ top motivations for travel to the UK

VisitBritain highlights British expats’ top motivations for travel to the UK

According to the new research ‘Understanding and engaging with UK expats in the UAE’ by Britain’s national tourism agency VisitBritain, over 50 per cent intend to visit the UK more than they did pre-COVID. It also reinforces the importance of face-to-face- connections and building relationships with family and friends as key drivers for travel. Those surveyed were…

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