Trip.com Group launches travel revival plan to reconnect Chinese travellers with global destinations

Trip.com Group launches travel revival plan to reconnect Chinese travellers with global destinations

Trip.com Group’s leading Chinese language platform Ctrip launched its 2023 Travel Revival A Plan to reunite destinations with Chinese travellers. The platform’s four-pronged strategy engages destinations around the world in capturing pent-up travel demand from the vast Chinese travel market. In 2020, Trip.com Group launched its pilot Travel Revival V Plan, investing RMB 1 billion in a…

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