Sabre Corporation has strengthened and expanded its relationship with Virgin Australia to allow the carrier to deliver improved retailing capability while supporting its growth objectives. Through Sabre’s scalable, intelligent solutions, Virgin Australia will be able to create fares and offers alongside a future-focused distribution strategy to get those offers in front of the right buyers and travelers. “We’ve had a strong…
Sabre strengthens ESG focus with two key appointments
Sabre Corporation announced that it is expanding its ESG team, with the appointment of Jessica Matthias as its new Global Director of Sustainability and Tess Longfield as Head of Sustainability Communications, effective July 3. Both report to Kristin Hays, Chief Communications and Corporate Social Responsibility Officer. Matthias will be responsible for growing Sabre’s sustainability program…
Sabre launches Lodging AI
Sabre Corporation announced the availability of Lodging AI, marking the introduction of its Sabre Travel AI capabilities in the lodging sector and enhancing the power of Content Services for Lodging. Lodging AI can help travel agencies improve hotel attachment rates, creating additional revenue opportunities and providing travelers with more personalized lodging options. Using Sabre Travel AI machine learning models, the new lodging…
Sabre adds sustainability data to flight searches using Google’s CO2 emissions model
Sabre Corporation announces a significant milestone in its focus on sustainability by integrating carbon emissions data into its point-of-sale tools for corporations and travel agencies. As part of Sabre’s and Google’s long-term partnership Sabre has integrated Google’s Travel Impact Model (TIM) to display the carbon footprint of flights on its systems, thereby empowering travelers to make…
Sabre and Air Canada form strategic distribution and retailing partnership
Sabre Corporation announced the completion of a new multi-year distribution agreement that provides Sabre-connected agencies with long-term access to Air Canada’s full content via NDC channels. Under the agreement, Sabre will be able to provide agencies with significantly improved content and offers from Air Canada, including the airline’s dynamically priced fares and new ancillary services. Canada’s flagship carrier Air Canada…
Air Niugini renews distribution and distributor agreements with Sabre
Sabre Corporation announced the renewal of its distribution agreement with Air Niugini. The deal will ensure that the airline can continue to reach Sabre’s extensive network of global travel buyers, while giving Sabre-connected travel agents ongoing access to Air Niugini content. The renewal further reinforces the strong, long-term relationship between Air Niugini and Sabre. Air Niugini…
Sabre partners with Trava to digitalize post booking for travel agents
Sabre Corporation announced a new Premium Solution Partnership with Trava to help automate post-booking processes for travel sellers. Trava is the latest company to partner with Sabre on the Premium Solution Partnership, joining its network, and enabling Sabre-connected travel agencies to find and utilize partner solutions to support their specific business needs and requirements. With this partnership,…
Nirvana to distribute via Sabre GDS
Sabre has signed an agreement with Abu Dhabi-based lodging content aggregator Nirvana to distribute its inventory through the Sabre marketplace. The new agreement will integrate Nirvana’s lodging content into Sabre’s Content Services for Lodging (CSL) allowing Nirvana to promote its content to hundreds of thousands of travel agents globally. Sabre agencies will be able to shop…
Sabre research shows how travel is different post-recovery
Sabre Corporation has released a new global travel industry study, ‘Mapping Travel’s New Normal’, which identifies prominent shifts in travel. The wide-ranging study highlights the different areas of focus for airlines and agencies as both sectors seek to capture opportunities for recovery and for future growth. Commissioned by Sabre and carried out by Munich-based management…
