As travel resumes around the world, and Canada continues to welcome guests after reopening its borders, Destination British Columbia is vying for international visitors with the launch of ‘The British Columbia Effect – Find Yourself’. The campaign eyes international travellers looking to get in touch with the region’s landscapes. The extensive CA$6.7 million marketing campaign is…
Arabian Travel Market unveils exhibitor awards
Arabian Travel Market (ATM) 2022 has launched ATM Best Stand Awards 2022 that will recognise creative design, people skills and the business-friendly appeal of exhibiting companies’ stands at the annual showcase. The event will be taking place at Dubai World Trade Centre from May 9–12, 2022. Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said:…
CWT unveils real-time carbon footprint indicators to help travellers make more sustainable choices
CWT, the Business-to-Business-for-Employees (B2B4E) travel management platform has launched new point-of-sale carbon footprint indicators for myCWT mobile and web. Delivered as part of CWT’s $100 million investment in the myCWT travel management platform, this further enhancement of its existing sustainable proposition will be available at no additional cost to all CWT customers globally. The new enhancement will…
Yas Island Abu Dhabi unveils Bollywood-themed campaign
Yas Island Abu Dhabi has launched yet another viral marketing campaign, ‘Yas Hai Khaas’ with Bollywood actor Ranveer Singh, targeting consumers from India. Translating as ‘Yas Is Special’, the video follows Ranveer on an electrifying journey throughout Yas Island, showcasing the destination’s plethora of attractions, diversity of offerings and the warm Yas Island welcome. An…
Tourism New Zealand unveils new marketing hub in India
Tourism New Zealand has launched its 100% Pure New Zealand Marketing Hub in India, housing free and professionally designed marketing assets, so that when international travel resumes, the travel trade will be well prepared to convert sales for New Zealand. The hub aims to keep the New Zealand travel dream alive by providing agents with…
WTTC unveils net zero roadmap for tourism at virtual ‘Climate Week’ event
The World Travel & Tourism Council (WTTC) has announced the launch of a Net Zero Roadmap for the tourism sector to support the industry in combatting climate change during its virtual climate week event. It also announced the launch of ground-breaking social and environmental research data. The first time such data will be produced across the…
