Social media has become a great source of travel inspiration with more people scouring hashtags to find the picture-perfect location for their getaways and big adventures, but which city destinations are the most popular, according to social media?
New research, conducted by travel experts at Titan Travel, analysed data found within public and social trends, as well as search data to create an index which reveals the world’s most popular city destination.
The 10 most popular city destinations:
| Rank | City, Country | TikTok Views | Instagram posts | 3 Year Change in Google Searches | Social Travel Score /10 |
| 1 | London, United Kingdom | 70,600,000,000 | 157,306,319 | 302% | 9.52 |
| 2 | Paris, France | 66,600,000,000 | 137,392,387 | 297% | 9.32 |
| 3 | Barcelona, Spain | 108,900,000,000 | 67,726,387 | 336% | 9.25 |
| 4 | Nice, France | 33,700,000,000 | 93,491,776 | 271% | 8.37 |
| 5 | Instanbul, Turkey | 54,200,000,000 | 122,626,642 | 216% | 8.30 |
| 6 | Madrid, Spain | 33,600,000,000 | 47,524,867 | 296% | 8.09 |
| 7 | New York, United States | 56,400,000,000 | 121,242,867 | 152% | 7.89 |
| 8 | Miami, United States | 47,000,000,000 | 85,678,850 | 115% | 7.15 |
| 9 | Dubai, United Aran Emirates | 137,700,000,000 | 111,324,844 | 51% | 7.14 |
| 10 | Berlin, Germany | 26,700,000,000 | 51,933,795 | 201% | 7.08 |
London is crowned as the most popular city destination with a social travel score of 9.52/10! The UK capital is the most photogenic city, taking the top spot with more than 157 million Instagram posts. It’s also one of the most viewed on TikTok, racking up 70.6 billion views and taking third place for the factor.
Ranking second is the city of love, Paris, with a social travel score: 9.32/10. The French capital comes in second thanks to its popularity on Instagram, with over 137 million posts. Paris also ranks in the top five for TikTok views, totalling 66.6 billion views for posts featuring the world’s most romantic city.
Barcelona ranks as the third most popular city destination with a social travel score of 9.25/10. The city in the northeast of Spain is one of the most popular cities on TikTok, with a whopping 108 billion views. The Catalan capital is also seeing one of the biggest rises in popularity, taking third place for its 336% increase in searches for holidays to this destination over the last three years!
Further insights:
- Lisbon, Frankfurt, and Barcelonarank as the top 3 cities that are experiencing a surge in tourist interest. Lisbon takes the top spot with a 500% increase in searches for the destination.
- India, Japan, and Italyrank as the top 3 most picturesque travel destinations with India receiving more than 219 million posts dedicated to the country.
- Dubai ranks as the most popular city destination on Tiktok with over 137.7 billion TikTok views for the UAE’S capital.
