For years now, Cabo has been a popular beach escapade for Americans, especially those living on the West Coast.
Not only is it geographically close and thus easy to reach, but it’s equipped with world-class amenities and surrounded by stunning nature.
It’s truly no surprise it’s growing so fast in popularity this year, having even toppled the mighty Cancun in that respect, but there’s another subcategory in which Cabo is excelling lately: that of higher-end tourism, with demand for luxury getaways increasing year after year.
With so many incredible development zones scattered around Mexico, you may be wondering why it’s Cabo’s that U.S. sun-seekers are flocking into:
Why Los Cabos Keeps Surging In Popularity
With the constant fluctuations of the dollar, which lost value against most major first-rank currencies, such as the euro and the British pound this year, some travel experts had suggested demand for luxury vacations would inevitably drop.
After all, when money’s tight, Americans don’t go splurging on a tropical resort and have historically tended to be more conservative regarding their savings. FITURCA, Cabo’s Tourism Trust, seems to have a different prediction and interpretation of the phenomenon.
According to Rodrigo Esponda Cascajares, FITURCA’s director, the dollar’s instability may in fact lead to an increase in tourists opting for luxurious vacations, as perception of value increases, and customers favor spending dollars where they know they’ll get their money’s worth.
Now more than ever, travelers are seeking a more meaningful experience rather than just another beach vacay, and they are often not hesitant about shelling out the dough if that means identifying value in a product or when they are sure they will get a high degree of satisfaction from it.
Having hit a peak of 97% in 2021, Los Cabos’ satisfaction rates are among the highest in Mexico, with visitors commending the service offered at hotels, the highly developed infrastructure and applauding the resort zone’s tight surveillance and safety.
Unlike the Mexican Caribbean, which has taken a markedly different approach in promoting affordable all-inclusive packages over the years, Cabo’s eyed big spenders.
A Favorite Among Celebrities
Tourists are no strangers to flying semi-private jets when taking trips to Cabo, as airfares are not as prohibitive as one might think, and unlike the average Cancun visitor, who wants to enjoy their time in the sun without breaking the bank, Cabo’s clientele is actively looking for deluxe experiences.
In recent years, authorities have invested heavily in converting Cabo from a mere resort town into a luxurious wellness capital of Latin America, so much so that it now boasts the highest concentration of five-star spa resorts anywhere in the subcontinent.
From frequent celebrity guests like Britney Spears and Jamie Foxx to anonymous vacationers from California who put aside some money every month and count down the days to live it up in Cabo at the end of the year, it has become Mexico’s number-one luxury destination.
Cabo has the distinction of being home to the second-best hotel in the world in Waldorf Astoria, as selected by the prestigious French publication La Liste.
Overall, it features six times on the list, with other noteworthy entries including Montage Los Cabos, straddling the Pacific, and the landmark Grand Velas, an award-winning listing renowned for its architecture and impressive amenities.
Demand Will Keep Increasing In The Near Future
As Cascajares says, ‘the number of people interested in a luxurious vacation in the area will keep increasing in the following years’.
Yet another recent report has showed more than one in ten tourists traveling to Cabo are devoted foodies, as the Mexican Capes are known all over Mexico for their upscale restaurants and unique blends of indigenous Mexican cuisine and modern influences.
Other five-star experiences include well-frequented nightclubs, with better-selected customers than the Mexican Caribbean’s jungle parties, and yacht tours, with a growing number of guests renting private boats to explore natural attractions off the mainland, such as the famous Arcos.
Cabo is not only trendy: it is the guarantee of a well-spent, truly relaxing, luxurious vacation.
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