A New British Cruise Company Takes to the Sea: Ambassador Cruise Line

A new British cruise firm is elevating the Union Jack flag in a significant sign that cruising actually is again.

Ambassador Cruise Line will sail from its dwelling port of Tilbury, on the Thames, reaching in all places from Norway’s fjords to the solar of Cuba and the Canaries.

Ambassador is led by lots of the group who ran the revered Cruise & Maritime Voyages (CMV), recognized for its affordable costs and relaxed ships – undoubtedly no water parks – however which ceased enterprise when the pandemic hit.

The new firm is setting its sight at the over 50s.

The new firm, aimed toward the over 50s, will provide the same, pleasant expertise when sailings begin in April. The first ship, Ambience, is a traditional vessel that began life as Regal Princess in 1991 – named in New York by Margaret Thatcher earlier than crusing Caribbean and Alaska cruises. In 2007 she moved to Australia as P&O Cruises’ Pacific Dawn earlier than a deliberate sale to CMV in 2020.

Ambience will carry 1,400 passengers in 798 cabins. There are 5 eating places, two cafes, 9 lounges, a swimming pool, spa and loads of deck house. There can even be enrichment and life-style programmes and day and night leisure.

The maiden season begins on April 6 with a short-break cruise to Hamburg, then sailings to the Norwegian fjords and round Britain. The first 12 months’s programme options 33 sailings taking in the Baltics and St Petersburg, Greenland, the Arctic and Iceland in summer time and the Caribbean (together with Cuba), Canaries and Cape Verde Islands in winter. From 2023 it’s deliberate to sail from regional ports together with Liverpool and Newcastle. Like CMV it’s largely an adults-only surroundings though there might be some multi-generational summer time cruises.

Ambience is likely to be a ship with a previous however she might be crusing straight right into a inexperienced future, being remodeled to scale back nitrogen oxide emissions by 70 per cent, reaching targets not legally required till 2025. There can even be the newest water therapy system – and undoubtedly no single-use plastics. No printed menus, shore plans or exercise schedules both, as know-how takes over.

Chairman of the new firm is Gordon Wilson who in 2019 bought world journey retail platform Travelport after nearly 30 years, was prepared for a brand new problem.

He says:

“This is a new company, new owners, no debt, different corporate structure to CMV, but we are here to fill the gap CMV left for premium value cruises… not a price leader but the concept is about being reasonable.”

Of beginning a cruise firm in making an attempt occasions (Ambassador is the first UK cruise firm since CMV launched in 2010) Wilson speaks of ‘pent-up demand’ after lockdown, and charges the dwelling port departures a winner.

The dedication is for traditional ships with an easy-going environment, however with tech and surroundings enjoying an even bigger position. And as for the water parks he says:

“There was a waterslide on board when we bought Ambience in Panama – but we’ve taken that off!”

How a lot: Prices are set to be round £850 for a seven-night cruise. Cruises are on sale from June at ambassadorcruiseline.com

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