Celebrity Cruises Launches First Metaverse Cruise Ship
By introducing their new virtual experience, the “wonderverse,” Celebrity Cruises is on a voyage into the future.
Travellers can “see before they sail” on Celebrity’s newest ship in the Edge Series, Celebrity Beyond, by exploring a hyper-realistic digital recreation of the ship, complete with the ship’s spaces, entertaining signature moments like Celebrity’s Martini Bar Flair Show, and the ability to visit top destinations that Celebrity sails to, from Alaska to the Caribbean and Europe to Asia.
In addition, the line’s president and CEO, Lisa Lutoff-Perlo, as well as Captain Kate McCue and Nate Berkus, Celebrity’s Edge Series Tour Ambassador and designer of the Sunset Bar aboard Celebrity Beyond, are all available as digital avatars for visitors to meet and interact with.
Celebrity’s Wonderverse was created in partnership with virtual event platform builders Surreal Events and featured a variety of online mini-games, activities, entertainment, Easter eggs revealing exclusive deals, and other content.
Just in time for the holidays, the adventure goes live right now.
Lutoff-Perlo said, “I can’t think of a better ship to display its state-of-the-art design than in our state-of-the-art Wonderverse.” Celebrity Beyond is the fleet’s newest, most luxurious, and most innovative ship.
To the company’s CEO: “Celebrity has always been at the forefront of consumer aspirations, literally constructing resorts at sea with the design of our ships and the onboard experiences offered, and now we’re bringing this to life in new ways to inspire and connect with travellers.”.
Once a customer has signed into the Wonderverse, they may explore several sections with rich, interactive content to learn about the ship and the places they can visit on a Celebrity Cruise.
- A simulated dinner or drink party on a cantilevered Magic Carpet high over the ocean. As well as being the first place a user enters, this area may be used as a virtual gathering place for people to talk to one another.
- The majestic Grand Plaza, spanning three decks with the brand’s signature Martini Bar at the centre of it all, will serve as a social-first lounge where passengers can meet each other, listen to music, watch the Martini Bar Flair Show, and have a conversation with Lisa Lutoff-Perlo, the president and chief executive officer of Celebrity Cruises.
- Interactions with Captain Kate and Nate Berkus, who presents the brand’s 2024-2025 season offerings, are available on the Resort Deck, which also features a Rooftop Garden, the ship’s Main Pool, cantilevered float pools, and sunken seating. Lounge seats, a swimming pool, and a bar are all available to guests.
- The Nate Berkus-designed Sunset Bar, where Berkus shares his personal travel experiences reflected in the multi-level, multi-terraced outdoor space