ETOA members to benefit from travel intelligence insights from Mabrian

Mabrian, a leading provider of travel intelligence solutions, is thrilled to announce its partnership with ETOA (European Tourism Association), the foremost trade association promoting the tourism industry in Europe.

The purpose of this partnership is to leverage Mabrian’s expertise and knowledge in travel intelligence to support European Destination Management Organisations (DMOs) at all levels that are members of ETOA, in achieving more efficient and sustainable tourism management through data-driven insights. As part of the partnership, Mabrian will contribute its research on emerging trends, changes in the tourism industry, and traveller behaviour to the association’s website. Additionally, Mabrian will actively participate in ETOA-sponsored webinars.

Mabrian’s cutting-edge technology leverages the power of big data, machine learning, and artificial intelligence to provide actionable insights for destination management. By partnering with ETOA, Mabrian aims to enhance the decision-making capabilities of European DMOs, enabling them navigate the dynamic tourism landscape and make informed decisions that benefit both their destinations and travelers.

“We are delighted to join forces with ETOA and collaborate in advancing the European tourism industry,” said Anna Borduzha, VP of BD & Strategic partnerships at Mabrian. “This partnership reinforces our commitment to empowering DMOs with accurate and timely information, enabling them to better understand and respond to the evolving needs of travellers. By leveraging Mabrian’s expertise and data-driven insights, ETOA members can optimise their strategies, improve visitor experiences, and contribute to the sustainable growth of the European tourism sector.”

As a trusted partner, Mabrian remains dedicated to providing innovative solutions that enable destination managers to adapt to market trends, optimise resource allocation, and promote sustainable tourism practises. The partnership with ETOA is a significant step towards realising this vision and ensuring a prosperous future for European tourism.

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