Klook: Asia Pacific travel recovery with strong 300% QoQ revenue growth
Klook announced that it is seeing accelerated cross-border travel growth in Asia Pacific with one of its strongest quarters (over 300% QoQ growth) as it celebrates its eight-anniversary driven by accelerated cross-border travel growth in Asia Pacific, even without North Asia fully opening its borders.
Travel interest remains high with more than 140% year over year increase in searches on the platform. Destinations such as Singapore, Korea, Australia and Malaysia are also seeing strong recovery, with Klook exceeding its pre-covid cross-border revenue by 40% for its best performing markets.
Klook has seen ten times increase in searches for Japan since Japan’s reopening announcement, with Taiwan, Hong Kong, and Singapore travellers leading the way in driving this demand. Rail passes and car rentals are in high demand, as travellers frequently plan their main travel route and transportation options before delving deeper into accommodation and individual experiences.
Revenge travel is in full swing in Japan, with Tokyo, Osaka, Fukuoka, Hokkaido and Okinawa being popular searches for cities. This demand will only increase as more travellers and merchants prepare for the opening of Japan’s borders next month.
“As Asia’s leading travel and experiences platform, we are constantly pushing boundaries and striving to be the catalyst for tourism recovery in the region. Aside from exceeding pre-pandemic revenue in many of our markets, our strong 2Q demonstrates the strength of the brand and the industry in which we operate,” said Ethan Lin, co-founder and chief executive officer, Klook. “In fact, as we celebrate our eighth anniversary, I’m proud to say that we’ve emerged much stronger and more resilient over the last two years, and the best is yet to come.”
Inspiring the Next Generation of Travellers
“After more than two years of the pandemic, many travelers are excited to travel again. That is why we are doubling down on bringing the best experiences and marquee events to the platform such as Avatar: The Experience in Singapore to inspire and ignite wanderlust. The future of travel looks promising as we seize this opportunity to empower the next generation of travellers and bookable experiences,” said Eric Gnock Fah, co-founder & chief operating officer, Klook. As travel recovers, experiences may soon become the currency of the future with travellers looking for authentic and quality experiences to share.
In order to cater to evolving consumer habits and make the process of discovering and booking experiences more seamless, Klook will introduce several platform upgrades. One notable feature is the re-engineering of the destination discovery feed powered by user generated content (UGC) from Klook’s repository of over 7 million verified user reviews. With so much to explore in new and old destinations, both locally and overseas, customers can expect to see local recommendations from others on the best of what a destination has to offer. Klook will also introduce a new Trips feature, which allows users to automatically generate personalized trip itineraries that they can share easily with friends and family.
Joyful Deals for Travellers
Klook is partnering with its merchants to bring attractive prizes and the best travel deals for consumers. From 30 September to 14 October, consumers can participate in activities such as the Klook Joy Roulette, 8pm Flash Deals, Daily Destination Deals and more. The Klook Travel Fest is also back in full force, and travelers can expect an extended week of deals and offline events across Southeast Asia featuring fun games, special deals, entertainment and destinations booths to inspire and help consumers re-discover the joy of travel.