Ready for Restart! Latin American Travel Association reveals Expo 2021 theme
The Latin American Travel Association (LATA) introduced in July that the B2B commerce present shall be going forward in digital kind and has now introduced a theme for the occasion: ‘Ready for Restart’.
Spanning 5 days between 11-15 October 2021, the occasion will run to a modified every day timetable to accommodate worldwide attendees, and give attention to pre-scheduled one-to-one conferences with exhibitors, patrons and brokers.
Content periods and seminars shall be tailor-made round offering attendees with all the knowledge and instruments they should work in the direction of restoration from the Covid-19 pandemic and its influence on journey.
Colin Stewart, chairman of LATA, defined: “We decided on ‘Ready for Restart’ as our core theme for LATA Expo 2021 because we are determined to deliver a show that will prove invaluable over the next 12 months for both our members and other attendees as international travel resumes. The Latin American travel industry has had a torrid time since the turn of the pandemic and is a region that is under continued travel restrictions from the UK as well as other parts of the world.”
LATA can be making a concerted effort to focus on different key inbound journey markets for Latin America with the participation of essential operators and patrons from throughout Europe and past.