If you want satisfaction, the Rolling Stones may be able to provide it. The rock ‘n’ roll legends are opening their world-first flagship store, ‘RS No. 9 Carnaby’ tomorrow on 9th September at 9 Carnaby Street in London’s Soho.
And if you love London, you can get now also get your rocks off checking out their new fashion label ‘RS No. 9 Carnaby’.
The band’s continuing album and single releases will be at the heart of the shop’s pulse. You will be able to get hold of the Goats Head Soup album and Scarlet single along with an exclusive 500 copies of the Goats Head Soup 2020 album in the Stones Red colour.
The store’s windows feature a world first soundwave installation – taken from the opening to the 1966 hit track ‘Paint It Black’. The audio of the beginning of the iconic song is visualised as a soundwave and reinterpreted into striking red metal sculpture.
Jointly curated by the Rolling Stones and Bravado, the shop fit follows the brand colours of red and black. The glass floor features many of the bands’ lyrics, and the fitting rooms are adorned with iconic album artwork; Exile on Main Street (1972) and Some Girls (1978).
Inside, there is an exclusive and curated mix of collections and collaborations for fans of all ages. The store will also introduce ‘Stones Red,’ the official colour from Pantone which is seen in the design elements of the store as well as an exclusive apparel and accessories collection.
Sound, vision, and lighting are key store components. Five, 90 inch portrait screens display a film made exclusively for the store showing footage across the rich history of the band. Speakers from high end British audio brand Bowers & Wilkins will play tracks from the greatest rock ‘n’ roll band in the world.
Exclusive store collaborations include Chateau Baccarat, from French luxury brand Baccarat, a collection of crystal wine glasses, champagne flutes, tumblers, wine decanter, and a beer glass engraved with the Tongue and Lips of the Rolling Stones.
Other exclusives include The Soloist chairs and scarves and from premium Swedish raincoat brand Stutterheim there is a handcrafted high quality rubberised cotton raincoat which features the Rolling Stones logo.
One for superfans is the 10 limited edition signed and numbered framed artworks by John Pasche, the original creator of the iconic Rolling Stones logo, which was first used on the Sticky Fingers LP in 1971.
The Rolling Stones said:
“Soho has always encapsulated Rock ’n’ Roll so Carnaby Street was the perfect spot for our own store. We are confident this exciting project that our friends at Bravado have created will be an unrivalled experience for everyone to come to London and enjoy.”
Mat Vlasic, CEO, Bravado said:
“With this innovative partnership, the Rolling Stones add yet another cultural touchpoint to their rich legacy. RS No. 9 Carnaby is the result of years of planning and decades of building one of the world’s most recognized brands. It creates a destination where fans can connect and immerse themselves in the music, style and spirit of one of the world’s most iconic and beloved bands.”