Beautiful beaches, breathtaking landscapes, and enough entertainment options for every type of traveler.

There are so many reasons to visit Tenerife.

Better known as the Hawaii of Europe, Tenerife is the largest of Spain’s Canary Islands, and it is officially my favorite vacation destination in Europe.

The water is warm, and the people are welcoming.

Here’s why a record number of American travelers are visiting this stunning island in Spain:

Record Arrivals 

More American travelers are visiting Tenerife than ever before.

Of the 5.6 million tourists that visited the island in 2023, 26,000 were from the U.S. which beats all previous records.

And the Tenerife authorities are hoping that number continues to grow!

street in Puerto de la Cruz town, Tenerife, Canary Islands

This means that American travelers can be sure of a warm welcome when they arrive in Tenerife, with the island’s tourist board specifically targeting visitors from the U.S. right now.

It’s worth mentioning that Tenerife has experienced protests against mass tourism in recent months, but the island is shifting its focus to exclusive, luxury, and sustainable tourism from long-distance markets (such as the U.S.) to limit overtourism.

There is a new focus on quality over quantity.

Year-Round Warm Weather 

I could wax lyrical about Tenerife’s beautiful beaches and its year-round warm weather, which makes it a seasonless destination you can visit at any time.

Sandy El Medano Beach In Tenerife, Canary Islands, Spain

I visited in March, and the sea is as warm and welcoming as it is at the height of the summer!

January is the coldest month with temperatures of 20 degrees centigrade (68 F), while August is the hottest month with temperatures of 28 degrees centigrade (82 F).

It rarely rains here either.

The wettest month is December which sees just 5 days of rain across the whole month. From May to September there is generally no rainfall on the island.

View Of A Resort Zone In Costa Adeje, Tenerife, Canary Islands, Spain

But beyond the beaches and the sunshine, Tenerife offers a wide array of diverse attractions that make it stand out from other sunny Spanish beach vacations.

Diverse Attractions

Tenerife is a volcanic island with a rocky landscape punctuated by endless mountains and dormant volcanoes.

Mount Pico de Teide snow covered, Tenerife, Canary Islands, Spain

One of the biggest attractions on the island is the Teide National Park, which features volcanic landscapes, pine forests, and the tallest peak in Spain.

Mount Tiede is popular with climbers, who should pre-book access to the mountain.

Meanwhile, the whole national park area attracts huge numbers of hikers and nature lovers.

Tenerife is a hiker’s paradise.

If you’re looking for something a little higher octane, then Siam Park in Tenerife is Europe’s largest waterparks, and it is also considered one of the best waterparks in the world.

Enjoy a mile-long lazy river or some spectacular 100-foot-tall rides.

Tourists enjoy water attractions in Siam waterpark

Foodies will be delighted to hear that there are an incredible 4 Michelin starred restaurants on the island. And in the Ritz-Carlton, Abama you’ll find M.B. (by Martín Berasategui) which is the only 2 Michelin-starred restaurant in Tenerife.

The family-run El Rincón de Juan Carlos is the best Michelin-starred restaurant serving locally sourced Spanish cuisine.

Excellent Connections 

During the summer months, American travelers can now fly directly to Tenerife from Newark Airport, New Jersey.

Nonstop flights for 2024 with United Airlines will begin on June 1 and operate 3 times a week until September 25.

United Airlines Boeing 757-200, during taxiing on the Tenerife

Tenerife is also well connected to the Spanish mainland, so you could fly into one of the country’s bigger cities, such as Barcelona or Madrid, for a culture-rich city break before taking the flight to Tenerife to experience this unique volcanic beach destination.

The nonstop flight time from Barcelona to Tenerife takes 3 hours 40 minutes and if you travel with a low-cost European airline you can get tickets from as little as $40.

This means that Tenerife is more accessible to American travelers than it has ever been before.

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