The world’s most cultural cities for business meetings and events

The world’s most cultural cities for business meetings and events

At a time when the world has shifted to a more flexible, remote-working approach, employees and employers alike rely on in-person meetings to create real and genuine human connections within the workplace.

Company culture is also created when having shared experiences with colleagues, like when exploring a new city and deepening your appreciation and understanding of the world, together.

With this in mind, the team at IBTM have crunched the numbers and found out which cities around the world are the ‘most cultural’, helping to narrow down the options for anyone planning an International meeting where culture is at the forefront.

The leading global event for the meetings, incentives, conferences and events industry will actually be focusing on ‘creating culture’ as its 2022 theme and are looking at how destinations around the world use their unique cultures to inspire and elevate events.

Most Cultural Cities For International Meetings

1) New York City, United States of America

2) Paris, France

3) London, United Kingdom

4) Berlin, Germany

5) Tokyo, Japan

6) Amsterdam, Netherlands

6) Milan, Italy

8) Rome, Italy

9) Vienna, Austria

10) San Francisco, United States of America

Key findings:

  • When it comes to UNESCO World Heritage, London took the top spot in the study by offering five sites to explore including the Tower of London and the Royal Botanic Gardens.
  • For anyone looking to incorporate an unforgettable foodie experience, New York City is a great option considering that the US city is home to over 500 Michelin Guide restaurants, more than any other city in the study. Five of these dining establishments also have the coveted Michelin 3-Star status, impressive.
  • Tokyo is the city to visit for any teams keen to develop their knowledge outside the four walls of a meeting room, boasting a staggering 923 museum listings on Tripadvisor with everything from digital art to national heritage.
  • And when it comes to the culture of art, it depends on what type of art you enjoy. Those who enjoy curated art galleries should visit Tokyo, which is home to 484, but those who enjoy the more ‘raw’ side of art should visit New York where there are over 1,000 recognised pieces of street art to discover.
  • As for getting an essence of a place just by walking its streets, Milan is a great option as the city boasts over 400 architectural buildings listed on Tripadvisor including the impressive Galleria Vittorio Emanuele II and Arco della Pace.
  • Italy and the United States both managed to secure two cities with the top 10 list, with New York in 1st place, Milan in joint 6th, Rome in 8th and San Francisco in 10th.

Using cities from the ICCA 2021 ’50 best destinations’ list and the ‘most attended destinations’ in the 2019 ICCA report, the IBTM team analysed each destination across a range of cultural factors: UNESCO World Heritage Sites, museums, Michelin Guide restaurants, art galleries, theatres, architectural buildings and pieces of street art.

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